My journey
8 years in the field.
Why data comes first
From my very first missions, I kept seeing the same recurring issue: ad budgets optimized on false data. Poorly configured GA4, missing CAPI, inflated attribution driven by last-click multi-touch bias. Strategic decisions built on performance illusions.
That frustration is what pushed me toward tracking and data reliability. Before optimizing, you need to measure properly.
The operational approach
I am not a PowerPoint consultant. I work directly inside your tools, configure GTM containers myself, audit data flows, structure ad accounts and deploy automations.
This hands-on approach enables effective transfer: clients understand what is being done and why, which guarantees autonomy after the mission.
Training as a mission
Training marketing teams in Customer Intelligence has become a mission of its own. Too many marketers suffer through tools they do not really understand. My 90-hour program was born from that conviction: mastering your tools means taking back control of performance.
Values
What guides every mission.
Results first
Every decision and recommendation is driven by measurable outcomes. No empty theory — only actions with real impact on your KPIs.
Rigor & precision
Data must be reliable before being analyzed. I reject approximations, estimated rates and fantasy attribution. Measurement quality drives decision quality.
Practicality & clarity
I turn complex topics like server-side tracking and data-driven attribution into actionable and understandable recommendations.
Transfer & autonomy
My goal is not to create dependency but to make you autonomous. In consulting as in training, I transfer the method, not only the result.
Stack & tools