Is your tracking
actually reliable?
Download the free Tracking Audit Checklist to review GA4, Google Tag Manager, Meta Pixel, Conversions API, Google Ads and dataLayer.
Instant download
Get the checklist
Enter your email to instantly download the PDF. We may also send you other useful resources on tracking and performance.
By clicking, you agree to receive content related to tracking, marketing and performance.
A quick review of your tracking stack
The goal is not to add more tags. The goal is to check whether your measurement is usable, reliable and useful for decision-making.
GA4
Events, conversions, signal consistency and reporting quality.
Google Tag Manager
Variables, triggers, structure, deduplication and setup logic.
Meta Pixel & CAPI
Ad signal continuity and optimization quality.
Google Ads & dataLayer
Conversion Linker, key events and usable data structure.
Who this checklist is for
E-commerce managers who want to quickly audit their stack.
Traffic managers who doubt the real quality of conversion data.
Agencies who want a clear baseline before an audit or mission.
Marketing teams using GA4, GTM, Meta and Google Ads.